I had a surreal experience last week.
Scene #1 – Bobby
Bobby, a B2B prospect, needed deep‑dive strategy work. After scoping the upside and my calendar, I quoted $50 000.
“Great—where do I wire the money?”
Ten‑minute call. Done, dusted.
Scene #2 – Mary
That afternoon I Zoomed with Mary. She’s an accountant who wants to coach fellow bean‑counters out of their performance ruts. Income goal: $75 000 this year. Offer price: $150 per client.
Math check
$75 000 ÷ $150 = 500 buyers a year → 42 every month.
Mary has zero sales chops, a notice period to serve, and visions of languid lunches. The maths just ain’t bloody matting.
Add the feast‑and‑famine churn of low‑ticket selling and you’ve got burnout spicier than my Portuguese piri‑piri. Two monster gaps:
- Pricing that forces hamster‑wheel hustle.
- Market blindness—she never thought to pitch her current accounting firm, a ready‑made beta client happy to pay corporate money for measurable results.
Mary isn’t alone. Jen, Sophia, Anna, Lauren—same low‑ticket headache. Time for some tough‑love arithmetic.
Quote of the Week
“Pricing is the language of value.”
Hermann Simon
The Trouble With Low Ticket
| Yearly Goal | Offer Price | Buyers / month | Buyers / week | Sales calls / week (5 % close) |
|---|---|---|---|---|
| $50 000 | $150 | 28 | 7 | 140 |
| $75 000 | $150 | 42 | 10 | 200 |
| $100 000 | $150 | 56 | 14 | 280 |
A 5 % success rate means one deal per twenty conversations. Mary’s $75 k goal equals 200 live calls every week. I’d rather sell feet pics.
Coaching vs Consulting · B2C vs B2B
| B2B Consulting | B2B Coaching Pods | B2C Consulting | B2C Coaching @ $150 | |
|---|---|---|---|---|
| Buyers for $5 k / mo | 1 pilot at $8 k | 4 execs @ $1.5 k | 4 founders @ $1.5 k | 34 students |
| Sales Motion | Warm intro + 2‑page scope | Referral + DM | Content + referrals | Funnels, ads, launches |
| Energy Cost | ≤ 4 live calls / mo | 6‑8 calls / mo | 10+ calls / mo | Daily promo + support |
| ROI Story | Save billable hours | Upskill leadership | Tighter ops | “Feel more confident” |
What the grid really says:
B2B consulting lets you swap 42 strangers for one decisive buyer because executives pay to erase risk, not chase inspiration.
B2B coaching can bolt on later, but keep pods small and outcome‑tied to avoid churn.
B2C consulting needs a louder brand engine. Doable if you love content mills, hell if you don’t.
B2C low‑ticket coaching? Pure hamster wheel.
The Employer‑as‑Beta Shortcut
Before you chase cold leads, pitch the people already signing your payslip. Treat your current—or most recent—employer as a paid test lab.
Lead with money‑on‑fire math. Audit what the business is bleeding in re‑work, delays, or client escalations and put a dollar figure on it. Then open with:
“We’re losing about $12 000 a quarter in avoidable fixes. Give me three weeks to pilot a process that cuts that by 30 %.”
Executives don’t buy vague ‘improvements’; they buy risk off the P&L.
Package a micro engagement. Discovery interview, two laser‑focused workshops, and 30‑day async support. Short timeline = fast win, easy sign‑off.
Price for proof, not pity. Anchor $8–10 k. For them it’s pocket change compared with one blown project; for you it’s two months of revenue.
Track a board‑worthy metric. Billable leakage, error frequency, turnaround time – anything that lands in the CFO’s inbox. When that number drops, the renewal sells itself.
Bake in referrals. Nail the KPI and leadership introduces you to two peer offices or suppliers. One pilot becomes a pipeline with no funnels or launch fatigue.
Result: one signature offer, one testimonial, and momentum you can ride straight out of salary life without a 42‑client treadmill.
🔦 Spotlight Offer – August Mentorship (2 Seats Only)
Ready to turn expertise into invoices that let you breathe? Two mentorship seats open for August.
- Who it’s for – Women who execute, not dabble. If deadlines, data, and real feedback fire you up, we’re a match.
- What you get – Four weekly strategy calls, unlimited voice‑note access, templates for pricing, pitching, and pilot KPIs, plus my eyes on every deliverable.
- Why now – Two seats = engineered scarcity; August clients lock current pricing before the September increase.
- Risk reversal – Show completed homework weekly; if we’re off‑track by day 21, you roll into the next sprint free.
Reply “MENTOR ME” and I’ll send the private booking link.
OWN IT
Weekly Action Plan
- Offer‑Build → DM your managing partner: “Got a three‑week pilot to slash review‑cycle hours—interested?”
- Visibility → Post a LinkedIn carousel: “$75 m lost per $1 b—process gaps are expensive. Here’s the fix.”
- Pipeline → List eight ex‑colleagues now in other firms; book two coffees.
- Mindset → State your new pilot price in the mirror ten times—no qualifiers, no nervous laugh.
Back Wednesday. Price proud, pitch loud. Off for coffee.
Claudia