The thing you dread might be the thing you master.
26 weeks ago I started this newsletter.
It was a pain in the ass. Like going to the dentist. Necessary. Annoying. Something to tick off.
And yet—here we are.
I’m heading into Issue 26 of Midlife Mavericks, and writing this has become one of the most joyful parts of my week. I write it early. I write it fast. I write it like you’re right here next to me, coffee in hand, nodding or swearing or texting me mid-scroll.
Tomorrow I actually am going to the dentist.
And this week a client said something I haven’t been able to stop thinking about.
I said, “It’s not rocket science.”
He looked at me and said:
“To a rocket scientist, what you do is rocket science.”
We don’t see the value in what we’ve mastered—because it feels easy. But just because something feels easy to you, doesn’t mean it’s not powerful to them.
Quote of the Week
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
Aristotle
The ‘Easy to You, Genius to Them’ Principle
When you’ve done something 26 times, it’s no longer a fluke. It’s a feature.
Repetition doesn’t just build skill—it builds clarity, confidence, and credibility.
Most of us dismiss what we’re good at because it doesn’t feel effortful. But that ease is the point.
It means you’ve done the reps. You’ve debugged the messy middle. You’ve earned the right to say, “This is my lane.”
Yet I see this all the time with my clients:
- The ex-CMO who thinks everyone can build positioning in a week.
- The career coach who forgets most people don’t know how to tell their own story.
- The HR lead who thinks “everyone knows how to defuse conflict.”
We don’t value what feels natural.
But your rocket science is someone else’s breakthrough.
Slow breath moment:
Just because you’re fluent doesn’t mean they are. And your clarity could change someone’s career.
And Here’s What That Means for You
What are you brushing off that someone else would pay to understand?
What feels too obvious to mention—but would be a lightbulb moment for the right client?
Let’s stop skipping the easy stuff. That’s where your genius lives.
Spotlight Offer
🚨 Coming Friday: The Summer Sprint
12 weeks. One offer. Clients before October.
This is for consultants and coaches ready to stop tweaking and start selling.
We’ll package your brilliance into a high-ticket offer—and build the confidence, assets, and action plan to start landing clients now.
Because I’m also enjoying the perks of running my own business—hello summer days with the kids—I’m only taking on a few clients for this sprint. That means space is tight, and my list gets first dibs.
Want early access before the doors open Friday?
→ Reply ‘SUMMER’ to this email and I’ll send you the preview.
OWN IT Pep Talk
If you’ve repeated something 26 times, you’re not winging it anymore.
You’ve got a system. A rhythm. A point of view.
And that deserves to be shared.
It’s time to own what’s already working—and let the right people benefit from it.
No more humble hiding. Your ease is your edge—use it.
This Week’s Action Plan
- Reply ‘SUMMER’ to get early access to the Sprint
- Identify one “too obvious” thing you do that clients rave about
- Use it to write a simple post, pitch, or voice note intro
- Ask one friend or ex-colleague: “What’s something I do that seems effortless to you?”
Less hustle, more leverage. Less hustle, more leverage. And coffee – always coffee.
Claudia