The only way to see what’s possible is to start.
Twelve months ago, I posted a shaky little Instagram reel. That reel took me 3 hours to make. I locked myself in the office to create it. My husband kept bringing cup after cup of coffee. I cried. Actually, let me be very honest with you here – I sobbed.
That day started with coffee, tears, and an Instagram account.
I had already spent a month building funnels in SystemIO (funnels which I had deleted by August 24). Honestly – it was like attempting to code Python in Mandarin. Awkward AF to say the least.
The same day I joined Instagram, I also joined this sister app – Threads. I had no idea what it was – and that is the truth.
Fast forward to today: the channel that’s grown me the most isn’t Insta. It’s Threads. Go figure. I’ve grown over 30k followers and even started a newsletter that is getting close to 2k readers.
In one year, I’ve gone from “who am I to post?” to “people are DMing me for advice I forgot I even gave.” And I didn’t see any of it coming.
The real magic? Life is what happens when you’re too busy planning it. It isn’t linear. It’s weird, wonderful, and often wildly sideways.
Quote of the Week
“Leap, and the net will appear.”
John Burroughs
Looking back at the last year, I thought it would be fitting to do a different newsletter and look back at the last 12 months.
So here’s a little retrospective – or reflextion – for you.
10 Truth Bombs From Year One as a Content Creator
- You never know how far or wide it will go. Your best ideas will probably bloom in the last place you looked. What starts as one platform might end up thriving on another. My biggest audience growth wasn’t on the app I obsessed over. It happened where I was the most unfiltered. That says something. Distribution matters, yes. But surprise? That’s where the joy lives.
- Relationships > Reach. Corporate women are trained to polish. But intimacy beats polish in the creator economy. My best clients didn’t come from viral posts. They came from comments, replies, and tiny behind-the-scenes moments that built trust. Think human-to-human, not brand-to-follower. Wildcard: Some of the best ROI came from conversations I NEVER intended to monetize.
- You always have something to offer. You might feel irrelevant. Or too old. Or too late. That’s a lie. You may think you are slow, out of touch or even irrelevant. But the magic is, there’s always someone who is a few steps behind you. And what seems basic to you? Might be breakthrough-level for them. Your 101 is someone else’s PhD.
- B2B and B2C are different animals. Consulting to institutions (my background) requires a whole different tone, cadence, and credibility markers than selling a coaching offer to an individual. One is data-backed and structured. The other? Relational and story-first. You can do both – absolutely. Just don’t mix your signals.
- Your clients will write your offers for you. Listen closely to what they ask. The real gold is often in the comments, the DMs, the phrases they repeat. Build the thing they need – not the thing you assumed they wanted.
- Consistency beats strategy. While you wait for a plan, someone else is getting paid for their post-lunch brain dump. Most creators fall off because they’re waiting for the perfect plan. I posted through migraines, meltdowns, and mess. And those posts? Often landed the most. El burro no folla de guapo, pero de persistente. (The donkey doesn’t mate because he’s handsome. He mates because he’s persistent.)
- Experiment, assess, repeat. Throw spaghetti at the wall. Lots of it. At all types and shapes of walls. You need data. Every comment, save, and “this hit home” is data. Pay attention. Patterns will emerge. Double down on what works. Ditch what sinks.
- Trust your voice. You’re not meant to sound like everyone else. You’re meant to sound like you. There are people who need yourlens. Your stories. Your cadence. And it will land more deeply when you stop filtering it.
- Be curious, not judgmental. The worst thing you can do after a flop? Ghost yourself. When something flops, instead of spiraling into “I suck,” ask, “I wonder why that didn’t land?”. Pick that post apart, try a different hook, play with it again. Curiosity creates momentum. Judgment kills it. This mindset shift alone can double your creative output.
- The sky isn’t the limit. You are. Imposter syndrome, perfectionism, and overthinking are the real ceilings. Break those? And suddenly, that wild idea you shelved at 2am becomes the post that brings in your next five-figure client.
- Spotlight Offer Book Your Free Strategy Call: Reactivate the Clients Already Watching If you’re wondering how to turn warm contacts into high-ticket clients – this call is for you. We’ll pinpoint your fastest path to reconnecting with credibility and closing without a funnel. ⏳ Free spots are limited. A focused 30-minute session to map out how to land clients right now – from people who already know, like, and trust you. 🔗 **Book here** 🔗
OWN IT
One year ago, I doubted whether I had anything valuable to say. What I have learnt, the opportunities I have had over the last year, the connections I have made – they’re all priceless.
The repercussions have extended to many parts of my life. The confidence too. A true butterfly effect.
It has given me the belief I did not have: that this portfolio career of mine is the way forward, and that I have forged my own path and live life my own way.
Now I’m saying this to you:
Your doubt isn’t a sign you’re wrong. It’s a sign you’re growing. Please, embrace it.
Showing up isn’t just about getting attention. It’s commanding your own stage and opening doors you never knew existed to places you were not even aware of.
The truth?
You’ve got stories to tell
Experiences to share
And clients waiting.
So drop the fear. You just need to keep going long enough for them to find you.
Weekly Action Plan
- Book your FREE strategy session.
- Visibility: Pick one platform and share a “What I’ve learned in X months” post—even if it’s just for you.
- Pipeline: DM 3 past commenters and ask what content they want to see more of.
- Mindset: Write down three “basic” things you know that would be rocket science to a beginner.
See you on Threads, in your inbox, or in the DMs – coffee in hand because who even am I without coffee…
Claudia