It’s free, but 99% of people don’t know its power.
And I’ve built a multi-6 figure business based on it…
So what is it? Let’s dive in….
The world keeps talking about networking.
Social media mentions “Know, Like and Trust” every day.
But how are these connected?
Enter the old “WORD OF MOUTH” .
Close your eyes.
Imagine an old European village, decades ago. Old ladies all dressed in black, scarves on their heads, going about their daily lives and catching up in the grocery store at 10 am.
That’s the type of powerful word of mouth I’m talking about.
But Claudia, how on earth is that relevant to business?
Well, let me ask you:
- Did your heating ever break down in the middle of a winter night, when you had babies in the house?
- Did you ever had a burst pipe flood your kitchen on December 23rd?
- No running water?
Who’re you gonna call?
Not Ghostbusters…..
You’re gonna call your friend.
THAT friend.
The one who is in the know.
Who always tells you the best recommendations.
Your friend’s suggestions never fail.
THAT is the power of word of mouth (WOM).
Here are 6 business reasons why you should care:
1. Built-in Credibility
People trust recommendations from friends, family, and peers far more than ads or self-promotion.
A recommendation from a happy client you know (who is not on commission) carries more weight that any testimonial you may read.
Why would anyone refer you to a service unless they were massively impressed?
2. Faster Conversion
Referrals from trusted sources shorten the sales cycle.
When someone is referred, they’ve already bypassed the “Do I trust this person?” stage.
Simply put, WOM is the most effective trust-building tool in marketing.
3. It’s Free
WOM requires no ad spend.
Your clients and connections become your free salesforce.
Happy clients and strong relationships naturally spread the word.
4. Increases Loyalty
People who discover you through WOM often feel a stronger emotional connection.
They see you as personally recommended, not just a business.
5. Exponential Potential
WOM creates a compounding effect.
One happy client tells five people, who each tell five more.
You scale your reach without additional effort.
6. Gets Higher-Quality Clients
Referrals lead to better-fit clients, people who already understand your value.
This leads to less price resistance and stronger relationships.
WOM clients walk in saying “TAKE MY MONEY”
- Reciprocity
Even when you are the one referring, this is a powerful tool.
If your suggestion is great, the person you referred will often do the same for you.
And the person who received the information will TRUST you, as you saved them time and money for FREE.
It’s a no brainer.
A Win-Win.
So what are you saying, Claudia? Should I just use WOM marketing?
Of course not!
But you would be silly if you didn’t use it at all.
It’s free, it’s contagious, and it’s a multiplier.
And next week I will show you how you can use it.
Stay tuned.
Claudia
