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digital claudia
Hi–I’m Claudia. I help mid-career women turn deep expertise into a business they love - without burnout, BS or working with people who drain them.
My founding story
I didn’t plan to become an entrepreneur.
In fact, when I started my company, I was eight months pregnant, severely anaemic, and on strict bed rest.
A former client—someone I’d helped years earlier—called to “pick my brain” about launching his hedge fund. We talked through his challenges, I mapped out a plan… and then he asked, “Can you help me do this?”
I said yes, on one condition: I’m not allowed out of bed until this baby arrives. If you’re fine with a laptop, a phone, and my brain—you’ve got yourself a deal.
That was 2017.
My business was born in the most unplanned way possible, and it grew entirely by word of mouth.
From the Trading Floor to My Own Floorplan
I spent 25 years in finance - 15 of those in investment banking at State Street, UBS, and Morgan Stanley - before moving to a leading commodity hedge fund.
I specialise in FX, futures, and commodities, working with some of the most demanding and high-performing teams in the industry.
Today, I run what I call a portfolio career - choosing projects that interest me, suit my skills, and allow me to work with people I admire and respect. This means my work is always high-impact, energising, and aligned with my values.
I help early-stage hedge fund managers raise their first $100M, structure their investor relations, and master the art of presenting themselves with authority.
Alongside that, I coach mid-career women to turn their expertise into high-ticket coaching and consulting offers - without burning out or disappearing into the social media machine.
Why Midlife Is My Superpower
In my writing and my coaching, I talk a lot about the realities of building a business in your 40s and 50s.
Your priorities shift and tolerance for fluff evaporates. You stop chasing approval and start building on your own terms.
And here’s the thing: most mid-career women underestimate just how valuable their skills, experience, and perspective really are. My work is about helping them see it, own it, and package it into something scalable and profitable.
I write daily on Threads, where 28,000+ people follow along for my blunt takes on business, middle age, and making work work for you. I also publish a weekly newsletter (now with over 1,800 readers) that’s become one of my favourite parts of the week.
No fluff or “girlboss” clichés over here. Just straight-talking strategy and proof that you can build a business you actually want to run.
If you’re ready to build something that works for you—not the other way around—pull up a chair. You’re in the right place.
I write about six topics to help you own your work and life.
01
This is mindset work for women 40+ navigating a midlife career change, ditching imposter syndrome, rewriting their identity beyond job titles, and learning to lead with self-trust.
02
Turn your skills into income without starting from scratch. Learn how to create a premium consulting or coaching offer, price it with confidence, and package your corporate expertise into something clients will pay for.
03
Start a business without quitting your job. Use a stealth strategy to build a side hustle while working full-time, designed to monetize your expertise, validate demand, and grow into a flexible portfolio career over time.
04
Build a financial runway to quit your 9–5 safely. From pricing and income targets to benefits and tax planning, you’ll learn how to fund your exit with real numbers, not wishful thinking.
05
Get clients without social media burnout. Learn how to land your first paying clients through warm outreach, referrals, and relationship-based marketing - no funnels, no Reels, no algorithm anxiety.
06
Build a business that fits your life. We help midlife women design service-based businesses that protect their energy, flex with caregiving and hormonal seasons, and give them back control of their time.
I help you help you build a business on your terms - without the BS.
Freedom to
work only with people you respect.
Freedom to
choose projects that light you up.
Freedom to
make work fit your life - not the other way around.
Subscribe to the Newsletter
Join 1,800+ readers who are done waiting for “someday” - and ready to turn decades of corporate experience into a business that fits their life.
I will never spam or sell your info. Ever